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Latest news about Online Advertising


VODONE Limited Chief Operation Officer Ms Wang Chun Obtains 'Top 10 V.I.P. in China Online Advertising Industry' Award (PR Newswire via Yahoo! Finance)

VODONE Limited , online media service provider with the leasehold of complete set of internet business and internet video broadcasting licenses in China, is pleased to announce that the Chief Operation Officer of the Group, Ms Wang Chun, received the "Top 10 V.I.P. in China Online Advertising Industry" award in the "2008 1st China Online Advertising Industry Conference" on 5th September 2008.

Ben Silverman on Charlie Rose: We're Regulated, Hence Better Online (paidContent.org via Yahoo! Finance)

Ben Silverman was on Charlie Rose show last night, and talked about, in big part, shows like SNL and 30 Rock, and NBCU's and TV networks' digital future. On digital, he has some polite words about YouTube, vis-a-vis Hulu, but ultimately disses it when asked about its advertising potential: "Because that same image is next to a cat peeing in a toilet...So I think if you're an advertiser, and you ...

Online Puppy Pictures as a Form of Advertising (Turks.US)

Many people have pets. The interesting experience of having a dog in the home is not just an avenue for relaxation but the owner should also be responsible enough for the pet. There are times that you are perfectly contented with your pet when you learn that the dog is pregnant.

Online news site Crosscut poised to switch to nonprofit (Seattle Times)

Pacific Northwest regional news Web site Crosscut.com, founded by David Brewster, likely will morph into a nonprofit, as online advertising revenue has fallen short of projections.

MediaWhiz Hires Top Online Advertising Talent (PR Newswire via Yahoo! Finance)

MediaWhiz, a leading results-driven online marketing company, today announced a number of senior appointments at its New York office.

DivX Files Lawsuit Against Yahoo On Advertising Payment Breach (paidContent.org via Yahoo! Finance)

DivX , the San Diego-based online video codec and tech firm, has filed a lawsuit against Yahoo , accusing it of going back on its two-year advertising services agreement announced in September last year.

Whither the Click? comScore Brand Metrix Norms Prove 'View-Thru' Value of Online Advertising (PR Newswire via Yahoo! Finance)

comScore, Inc. , a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as ...

Travel Channel Media Launches FlightDeck(TM) -- An Innovative Content-Sharing And Advertising Network (Broadcast Newsroom)

CHEVY CHASE, Md. , Nov. 17 /PRNewswire/ -- Travel Channel Media (TCM) today announced the launch of FlightDeck(TM), an innovative content-sharing and advertising network that provides tiny to mid-size online travel publishers and suppliers with the ad sales expertise to create a reliable ad revenue stream.

Online Video Takes After Its Parent, TV (TVWeek)

The older it gets, the more online video looks like its parent—television. As the advertising model solidifies for Web video and as Internet users become accustomed to watching programming online, the medium itself is increasingly leaning on some of the best practices of television. New Directions Online Video Takes After Its Parent, TV . . . More » Infinite Paths to Online ...

Online Advertising: Hulu Catching Up With YouTube? (ReadWriteWeb)

According to the Financial Times , Hulu , the online video service backed by NBC Universal and News Corp. is slowly catching up to YouTube in terms of advertising revenue. Screen Digest 's Arash Amel forcasts that in 2008, YouTube will generate about $100 million in the U.S., while Hulu will make about $70 million. By next year, however, Amel forecasts that both sites will make about $180 ...

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